Since its 21st century arrival into mainstream business marketing strategies, one new kid on the block has continually ruffled the feathers of key players in the industry – social media. From CMO’s to CEO’s, to upcoming social influencers and the many millennial consumers being targeted – it appears everyone has an opinion. But is social media really going away? Heated discussions and debates have taken place online and offline around the purpose, the strengths, the fad factor and the overall value of a brand, a company and even high-profiled individuals using social media for business purposes. Yet here we are in 2017 and guess what? Social Media Channels haven’t disappeared, nor has their presence weakened or regressed. In fact, according to the 2016 Nielsen Social Media Report we have seen…