Social Media use for SMEs has skyrocketed across Australia and often the task is palmed off to an innocent bystander/ staff member simply because you were at the wrong place, at the wrong time. Take a deep breath, grab a glass of wine or your mug of coffee, and take charge. You have this in the bag! Simply follow our social media tips and as they say in Australia, she'll be right. WHO are you striking up the conversation with? Behind every witty social post, lovey-dovey online community, an award-winning social campaign was a well-researched plan and strategy. Nothing was achieved in an ad-hoc way. Data, analytical insights, and content formats were examined to grasp the "personas" who would potentially engage with your product/service across the most relevant social media channel.…