As an advocate of Facebook Marketing, what isn’t there to like? Does it have a myriad of creative ad formats? Tick. Did data back its insights? Tick. Targeting options to allow you to go big or niche? Tick, tick, tick! Here are a few Facebook targeting strategies to get you in front of those that matter and lead to new business opportunities. Purchasing Behaviour of Facebook Users Facebook has definitely flexed its muscles and data might by forging 3rd party partnerships with Epsilon, Axiom, and Datalogix in 2013. This new alliance means that digital marketers can now pick to target people specific to their purchasing behaviours. Purchasing behaviour subcategories include Buyer Profiles, Clothing, Food & Drink, Health & Beauty, and a lot more. Within each broad subcategory, you can drill…