Social Media Tips

Social Media Tips

Latest News, Social Media
Social Media use for SMEs has skyrocketed across Australia and often the task is palmed off to an innocent bystander/ staff member simply because you were at the wrong place, at the wrong time. Take a deep breath, grab a glass of wine or your mug of coffee, and take charge. You have this in the bag! Simply follow our social media tips and as they say in Australia, she'll be right. WHO are you striking up the conversation with? Behind every witty social post, lovey-dovey online community, an award-winning social campaign was a well-researched plan and strategy. Nothing was achieved in an ad-hoc way. Data, analytical insights, and content formats were examined to grasp the "personas" who would potentially engage with your product/service across the most relevant social media channel.…
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Montenegro, The A-List Place To Be

Montenegro, The A-List Place To Be

Latest News, Travel
There is a reason why Conde Naste Travel named Montenegro as one of the year’s emerging destinations. It takes up less space than Connecticut and has a lower population than Stockholm but the tiny Balkan nation should not be overlooked – especially since it’s quieter and more unspoiled than neighbours, Greece and Croatia. My advice? Start packing before everyone else starts to catch on. Mountains The heroic kinfolk of Montenegro are known as the Djetići and has years of folklore associated with the strength and dynamism of its people, who have climbed the steep Dinaric Alps for centuries. Perched atop one of the highest peaks in Lovcen National Park is the Njegos Mausoleum. It houses the remains of the most loved poet, philosopher, and icon in the region - Petar…
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The Rose of Europe – Sofia, Bulgaria

The Rose of Europe – Sofia, Bulgaria

Latest News, Travel
Despite it being the 21st century, mention Sofia or Bulgaria, to the average Westerner, and you either draw up a blank facial expression followed by a despairing ‘Where?’ or a standoffish stance visualizing a grey, drab Iron Curtain communist country. How different is the reality of this hidden Eastern European gem? Located at the foot of 2209m high Vitosha Mountain, is the historic capital – Sofia, an area of human habitation since at least 7000BC. Sofia, also known by the Ancient Greeks as Serdika and by the Slavs as Sredets, was fondly known as ‘my Rome’ by the Roman Emperor, Constantine the Great. Located on the Balkan Peninsula between the Adriatic Sea and the Black Sea, the nation has always been part of the important East-West trade routes from the…
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How Not To Offend Your Next Client

How Not To Offend Your Next Client

Latest News, Small Business
Manners matter in all countries, but cultural missteps could cause you to lose out on an important client or business deal. How much do you know about doing business on a multicultural international stage? Cultural faux pas, such as mistreating a business card or declining an invitation, could be costing your freelance business some lucrative deals with overseas organisations and international clients. At Buzz Marketing Solutions after working and living in Asia, the Middle East, and Europe, we've learned the hard way how to navigate across many awkward circumstances. A lack of understanding of business cultural etiquette has been identified as a major issue for Australian executives with 1 in 3 admitting to inadvertently causing offense out of ignorance. Even something as simple as a woman initiating a handshake could…
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Top Inner-West Cafes in Sydney for free Wi-fi

Top Inner-West Cafes in Sydney for free Wi-fi

Latest News
Freelancers rejoice – here I will share the top Inner-West cafes in Sydney for freelancers tired from working from home. Incredibly you can access free Wi-Fi readily across Sydney’s Inner-West. Yes, the Inner West council has made Norton St, the pulse line of Leichhardt, into one long thoroughfare of free Wi-Fi! Are you feeling uninspired working from home in your PJs? Feeling a bit like a recluse, right? Well, now is the time to get out and work remotely! Maybe organize a creative huddle in the Inner-West while you are at it too? Here’s how you can stir up some creativity, add some variety to your workweek while supporting your local economy by hot-desking from these cool Inner-West neighbourhood cafes – plus they all have a quirky twist. Piccolo Cafe…
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Strategies on how to target Facebook better

Strategies on how to target Facebook better

Latest News, Social Media
As an advocate of Facebook Marketing, what isn’t there to like? Does it have a myriad of creative ad formats? Tick. Did data back its insights? Tick. Targeting options to allow you to go big or niche? Tick, tick, tick! Here are a few Facebook targeting strategies to get you in front of those that matter and lead to new business opportunities. Purchasing Behaviour of Facebook Users Facebook has definitely flexed its muscles and data might by forging 3rd party partnerships with Epsilon, Axiom, and Datalogix in 2013. This new alliance means that digital marketers can now pick to target people specific to their purchasing behaviours. Purchasing behaviour subcategories include Buyer Profiles, Clothing, Food & Drink, Health & Beauty, and a lot more. Within each broad subcategory, you can drill…
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